The other day I received an early morning phone call from a fellow by the name of James Williams. He called from Sky News’ studios in London to see whether I’d be interested in being the on-air expert commentator for Britain’s upcoming high-stakes debates between the candidates and the incumbent for the election of the next Prime Minister of [...]

Newsflash for all of us lovers of rhetoric and cliché: familiarity does not breed contempt. Quite the contrary, in fact. In the world of business (especially marketing), politics and, if handled correctly, interpersonal relationships, familiarity more often tends to breed success. And, if done correctly, it will every time.
I call it the Visibility Technique. This [...]