Comments on: Sex, Race and Diversity in Corporate Leadership and the Perils of Persnickety Perceptions http://www.executivepresencebook.com/2010/02/sex-race-and-diversity-in-corporate-leadership-and-the-perils-of-persnickety-perceptions/ The Art of Commanding Respect Like a CEO Sat, 24 Apr 2010 19:42:50 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Subham http://www.executivepresencebook.com/2010/02/sex-race-and-diversity-in-corporate-leadership-and-the-perils-of-persnickety-perceptions/comment-page-1/#comment-47 Subham Fri, 12 Feb 2010 08:41:17 +0000 http://www.executivepresencebook.com/?p=147#comment-47 Hi Harrison, Well written piece. Here, I'd like to bring in the decision making process in most humans, which is an area of interest for marketers and advertisers. Decision are made at the emotional level, and determined by the 'Primitive Brain', which was meant for ensuring survival. This brain still thinks 'Bigger is Better' - the reason why people buy big SUVs compared to safer saloons, or why 'Sex Sells' in advertising. Ceterus paribus, people would choose a 'Star' to lead them compared to an unimpressive personality. The 6-feet, slightly menacing looking white male would also fit in nicely with the requirement for a Hollywood leading man. And not so strange that Will Smith (highest paid star?) fits in with the description of the preferred Black CEO. My 2 cents. Subham Hi Harrison,

Well written piece. Here, I’d like to bring in the decision making process in most humans, which is an area of interest for marketers and advertisers.

Decision are made at the emotional level, and determined by the ‘Primitive Brain’, which was meant for ensuring survival. This brain still thinks ‘Bigger is Better’ – the reason why people buy big SUVs compared to safer saloons, or why ‘Sex Sells’ in advertising.

Ceterus paribus, people would choose a ‘Star’ to lead them compared to an unimpressive personality. The 6-feet, slightly menacing looking white male would also fit in nicely with the requirement for a Hollywood leading man. And not so strange that Will Smith (highest paid star?) fits in with the description of the preferred Black CEO.

My 2 cents.

Subham

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